About the Tony
Franklin System

Offensive Training Made Legendary

Offensive Training Made Legendary

Tony Franklin

Tony Franklin

Founder / President

Tony Franklin, Founder and President of The Tony Franklin System is currently the Offensive Coordinator and Quarterback Coach at Middle Tennessee State University in Murfreesboro, TN. Prior to Middle Tennessee, he has also served as the Offensive Coordinator at several universities: Cal Berkeley from 2013-15, Louisiana Tech from 2010-2012, MTSU in 2009, Auburn University in 2008, Troy University from 2007-08, and the University of Kentucky in 2000. Other high profile coaching jobs Franklin has served in consist of the Head Coach at NIFL Lexington Horseman, as well as the GM in 2003, and running back’s Coach for the University of Kentucky from 1997-99. Coach Franklin has seventeen years of coaching experience at the high school level, many as a head coach and offensive coordinator, from 1979-1996 at various high schools around the state of Kentucky. Coach Franklin is considered one of the top offensive minds in the coaching business. He has earned his superb reputation as his offense has ranked in the nations top 10 for several different years in passing, total offense and scoring. As a DIvision I football coach, he and his teams have participated in 9 Bowl games, most recently winning the Camellia Bowl in Montgomery, Alabama.

Franklin prides himself on his offense and the players he assists in producing. During his tenure as a coach, he has produced top 20 offenses at four of his five schools. Six quarterbacks he worked directly with were named Player of the Year. He also worked directly with a quarterback who took home the honor of 1st team All PAC-12, the #1 NFL Draft Pick, Jared Goff.

View Tony's Professional Stats

More importantly, Coach Franklin has been a High School Head Coach and Offensive Coordinator.

Bowl Experience:

  • 1998: Outback Bowl
  • 1999: Music City Bowl
  • 2006: New Orleans Bowl
  • 2007: Chick-fil-A Bowl
  • 2009: New Orleans Bowl
  • 2011: Poinsetta Bowl
  • 2015: Armed Forces Bowl
  • 2016: Hawaii Bowl
  • 2017: Camellia Bowl
  • 2018: New Orleans Bowl
Caitlin Ventiere

Caitlin Ventiere - General Manager and Director of Marketing

Caitlin Ventiere was named the social media and marketing director of The Tony Franklin System in 2018. She now works with Coach Franklin on the day to day and behind the scenes operations of TFS. As Coach Franklin's daughter, she held her first job with TFS addressing envelopes as a summer job 15 years ago.

Caitlin received her Bachelor's degree in DTI with a concentration in photography from Troy University. While in Troy she was named the Assistant Director at The Pioneer Museum of Alabama. During this time, she also worked as a freelance photographer with her business Caitlin Ventiere Photography focusing on lifestyle family photography.

After moving to Raleigh, NC with her husband and son she joined the TFS team to help grow their social media presence as well as other aspects of marketing.

In addition to marketing and graphic design, Caitlin has a passion is for helping others. Along with working for the TFS, she also runs a project called Good at Life which focuses on getting people involved in their communities and strives to inspire others to see, do, and be the good in life.

The unique opportunity of seeing the TFS from all different sides since a young age has lent Caitlin an unparalleled perspective of the spirit and mission of this company. She looks forward to continuing relationships with the legacy of clients TFS has formed over the years and building new ones with the next generation of champions TFS will inspire.

Cole Webb

Cole Webb - Daily Football Consultant

Cole Webb is in charge of our daily football questions, HUDL questions, game- planning and scheme questions, skill position technique questions, personnel, and more. Cole was Tony’s right-hand man at the University of California as a back-up quarterback for Jared Goff and as a GA at Middle Tennessee State University. Cole has a wide variety of experience as someone who has both played in and coached the system, as well as someone who coaches high school.

Cole Webb

Cole’s Highlights:


Bachelor of Arts degree Political Science, December 2017

  • 2 Year Member of the University’s Collegiate Football Team
  • Member, The Big C Society of The University of California


Honors Transfer Program

  • 2 Year Member of the Collegiate Football Team
  • Team Captain
  • 1 Year Red Shirt Member of the Collegiate Football Team


Quarterbacks Coach at Long Beach City College 2017-2018

  • Responsibilities included running scout offense in practice, aiding defensive coordinator in scouting opposing offenses, and assisting the Offensive Coordinator with the Quarterbacks in practice
Cole Webb

Offensive Coordinator at Mary Star of the Sea High School 2016

  • Responsibilities included running offensive meetings, setting weekly game plan, scouting opponents, implementing and calling game day offense

Offensive Coordinator/Quarterback for Vantaa TAFT in Finland’s Top Professional Football League

Guest Instructor at Vaahteraliiga (Finnish Professional League) Summer Camp 2016

  • Responsible for coaching skill position players with an emphasis on QBs for the official league camp. Only QB selected from the league to run the camp.

Cal Quarterback 2014-2015

  • Assisted Jared Goff with scheme recognition and necessary adjustments on the sideline during his senior season
Brian Hamilton

Brian Hamilton - Offensive Line Specialist

Brian Hamilton has served as the Offensive Line consultant for the Tony Franklin System seminars since 2012, and has been a member of the System since 2007.

Brian is currently proud to serve as the Assistant Head Coach, Run Game Coordinator and Offensive Line Coach at Murray State University. Entering his second year he has directed a complete overhaul of the offensive line in terms of scheme, technique and personnel.

In year one at Murray State the overall run production improved by almost 15% while sacks per attempt dropped by nearly 20%. This was highlighted by being the only team to not give up a single sack to Louisville in 2017. Hamilton arrived at Murray after helping build Cal’s offensive line into one of the top units in the country in 2016. Hamilton, who served as assistant offensive line coach in 2015 & 2016 boosted a unit that ranked 82nd in sacks allowed the year prior to his arrival to 22nd nationally and second in the Pac-12 Conference at the end of the 2016 campaign.

Cal was one of the top offenses in the country in positive plays during Hamilton’s final season with the Golden Bears ranked 13th in tackles for loss allowed. Cal was also among the top-10 teams nationally in passing offense and total offense during his two seasons. Additionally Coach Hamilton installed and developed one of the most dynamic and explosive screen games in NCAA football, including at least 10 plays of 20 yards or more in both 2015 and 2016. Hamilton coached for 14 seasons at the prep level and served as Head Coach and Director of Athletics at Concord High School in the Bay Area for 11 years where he led the Minutemen to the Division II North Coast Section title game in three of his final five seasons including a section crown in 2010.

In addition to a 2010 Division II section title, Concord finished as section runners-up in 2011 and 2014 while reaching the section semifinals in 2012. He finished with a 81-49-1 overall record in 11 seasons at Concord, including a 68-21-1 mark over his final seven campaigns including double-digit wins in four of his last five seasons and North Coast Section playoffs each season.

Hamilton earned Contra Costa Times Coach of the Year honors for all divisions after his 2010 section title squad finished 13-1 overall and capped its season with a 40-37 victory over Rancho Cotate in Oakland’s O.Co Coliseum. Hamilton was runner-up for the San Francisco Chronicle’s Coach of the Year for all divisions in 2011 when his squad returned to the section title game and finished the season 10-5 overall.

Hamilton’s High School Coaching Experience

Prior to his tenure at Concord, Hamilton spent two seasons as an assistant coach at Clayton Valley High School. He was the team’s offensive coordinator in in 2003 after serving as the offensive line coach in 2002.

Hamilton began his coaching career as the defensive coordinator and linebackers coach at Southern Springs High School in Aurora, N.Y. for one season in 2001.

Brian was a guest speaker at Nike Coach of the Year clinics for three years (2009-11) focusing on offensive line play in the spread offense, total program development and special teams philosophy.

Hamilton played football for two seasons at SUNY Cortland (1999-2000) where he earned his bachelor’s degree in education in December of 2000. He also played for two campaigns at Pasadena City College (1995-96) after graduating from South Pasadena High School in 1994.

How the Tony Franklin System got Started

Through his 16 years of high school coaching and beyond, Tony Franklin sat through countless football coaching clinics hoping to learn something that would help him further hone his craft, but kept coming up empty. That’s when he realized that great training doesn’t come from trying to pick up arbitrary “winning” ideas from a slew of different coaches. It comes from learning a system – one that he truly excelled at and knew he could teach to others.

So in 2001, when he found himself out of immediate job prospects and temporarily blacklisted for his book exposing corruption at the University of Kentucky, he decided to act on his inspiration and establish the Tony Franklin System. His goal: to provide the best offensive coaching advice to high school and college coaches in the history of football.

"A Brown Paper Bag and 9 Video Tapes..."

Tony started doing one-on-one consulting wherever he could, visiting high schools for one day with a presentation and VHS tapes, as well as on-site player improvement and gameday planning and assistance. Over the next 4 years, he began coaching again and simultaneously grew his client base from 9 to about 65 high schools. In 2005, his methods were featured by USA Today, and the Tony Franklin System started gaining national traction. Now, the TFS is working for football coaches all over the United States, and even some internationally.

Tony Franklin listed as #1 “Grade A” number 1 of 2010 non-BCS hires - ESPN College Football Blog Writer Graham Watson, 2010

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